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ITV today announces a brand new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns.
‘No Silence Please’ uses instantly-recognisable exam cues across various media to encourage conversations between children and their parents and carers.
New advert for Scope, produced by ITV Creative and running in ITV gifted airtime, inspired by thousands of calls to charity’s helpline will broadcast today (9.5.23)
Following the publication of the draft Media Bill, ITV has today confirmed that it has applied to OFCOM to begin the process of renewing the Channel 3 nations and regions licences in England, Border Scotland, Wales and Northern Ireland, as well as applying to renew the national Channel 3 breakfast licence.
ITV Studios label MultiStory Media and Metaverse creative agency Metavision, have partnered up to launch Channel 4’s award-winning, globally popular 'Come Dine With Me' into the Metaverse
More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial of ITV’s new Retail Media solution, Matchmaker, launched in partnership with two of the UK’s largest retailers in November 2022.
ITV Studios and the BAFTA-award-winning TripleC Disabled Artists Networking Community (DANC), have partnered up to launch a series of production training videos created by deaf, disabled, autistic and neurodivergent talent.
Following a hugely successful first season, C More has commissioned a second, six episode season of ITV Studios Finland’s glossy detective drama Helsinki Crimes (Harjunpää).
ITV programmes have secured an impressive spread of nominations across the BAFTA Television Awards and the BAFTA Television Craft Awards 2023 shortlists
